Dallas, Texas—Texas Regional Bank (TRB) welcomes Shannon Bettis as Commercial Banking Officer in Dallas. With nearly three decades of experience in commercial banking, Bettis brings a proven record of leadership, market expansion, and customized financial solutions for middle-market companies throughout the Dallas/Fort Worth Metroplex.
Bettis specializes in Commercial & Industrial (C&I) banking, providing strategic financial solutions to manufacturers, distributors, wholesalers, professional service firms, and family offices. Her expertise spans working capital management, debt consolidation, investment asset leveraging, acquisitions, financial benchmarking, and cash management solutions.
“Texas Regional Bank’s commitment to business banking and relationship-driven solutions aligns perfectly with my approach,” said Bettis. “I look forward to serving our clients and contributing to TRB’s growth in the Dallas market.”
Bettis has held senior positions at several top-tier financial institutions, building a track record of success in credit analysis, relationship management, and commercial lending. Over the years, she has developed tailored financial strategies that help businesses grow, guiding clients through complex financial decisions with an analytical and solutions-oriented approach.
Beyond her professional accomplishments, Bettis is committed to fostering strong relationships, both with clients and within the community. She has led teams, mentored professionals, and played an active role in business development efforts that support local economic growth. Her dedication extends beyond banking, as she serves as CEO of Strive For Women, Inc., a nonprofit that empowers women overcoming adversity.
“Shannon’s background in commercial banking and her ability to develop meaningful client relationships make her a valuable addition to our team,” said Hudson Marshall, Commercial Banking Officer at TRB. “Her leadership and expertise will strengthen our ability to deliver tailored financial solutions in the Dallas/Fort Worth market.”
Bettis earned her B.B.A. in Banking and Finance from Mississippi State University. She officially joined Texas Regional Bank on February 10.
