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With recent advancements of AI technologies, scammers now have the ability to create realistic deep fakes. AI is making it easier for scammers to impersonate authoritative individuals to manipulate you into sending them money or sharing sensitive information.
In this rapidly evolving landscape, ‘the people you know’ at Texas Regional Bank are stressing the importance of relying on human relationships and instinct to recognize and avoid potential CEO fraud. By maintaining personal relationships with your bank and clients, and staying informed, you can better protect yourself from the growing threat of AI-driven scams and other fraudulent schemes.
You’re in your normal routine at work and receive a text message from your CEO, saying: “Let me know if you get my text. Thanks.” After you quickly reply, your CEO then says, “I need to know if you can step out for a bit to get a task done now,” and of course you feel compelled to comply. So they ask you to run an errand for them. “I need you to grab some physical gift cards for giveaway prizes for a conference call soon. I’ll reimburse you later, but this needs to be done immediately.” Except it’s not your CEO, but neither you nor your CEO are aware you are considering leaving work, victimized by a fraudster.
Cesar Suarez
You should always be able to pick up the phone and call your bank, or walk in the door, and easily access the support and education you need to keep your hard-earned money safe.
Nothing will take the place of reasonable common sense, but continued learning and education are necessary to remain prepared for the constantly evolving and increasingly sophisticated fraud threats we face.
That gut instinct will continue to be important, Freudenberg emphasized. Deep fakes frequently fall into just a few general categories:
The scams will continue to become more advanced, and so will the complexity of their social engineering methods. Double-checking, calling back, or calling your community banker will need to be standard practice. “We empower our clients with information and then back them with our experience, so they have support and answers when they have questions or suspicion about a circumstance,” Freudenberg said.
TRB’s Chief Banking Officer Cesar Suarez added “Having a relationship with a banking partner you can trust can not only help you if you fall prey to a scam, but also can help you prevent it by providing education, tools, and resources that help you identify a potential scam as it comes your way.”
One advantage to the community bank model is clear: “Community banks are set up to respond to fraud quickly – and, when something happens, speed is really important,” Suarez said. “Those personal relationships at your bank in your community can prove crucial when special attention is needed.” Minutes can matter when your money is on the line, and ‘the people you know’ at TRB recommend establishing a relationship with your community bank to take advantage of that personal connection.
The potential for sophisticated scams, including deep fakes, is becoming an ever-present threat. However, the solution to combating these schemes lies not only in technology but in human instincts and relationships. ‘The people you know’ at TRB emphasize the importance of trusting your gut, verifying suspicious requests, and maintaining strong personal connections with your community bank. By combining common sense with human communications, individuals can protect themselves against AI-driven fraud while also benefiting from the personalized support that only community banks like TRB can provide. In an increasingly complex digital world, vigilance, trust, and personal banking relationships remain key to safeguarding hard-earned assets.
