Dallas, Texas—Texas Regional Bank (TRB) welcomes Caleb T. Gaines as CRM Project Manager within the IT department. Officing out of Dallas, Gaines brings extensive experience in project management, enterprise software implementation, and process optimization.
With a career spanning industries—technology, financial services, and operations—Gaines has led high-impact projects, specializing in CRM solutions, Agile transformation, and cross-functional team leadership. His background includes key roles at Raytheon Technologies, Niagara Conservation, and other organizations where he successfully streamlined business processes, enhanced system functionality, and improved user experiences through innovative technology solutions. “TRB is committed to advancing our technological capabilities to better serve our customers and employees,” said Brad Freudenberg, Chief Technology Officer. “Caleb’s expertise in CRM systems and his passion for innovation align perfectly with our strategic goals. We are excited to have him on board and look forward to the contributions he will make.”
Gaines’s role at TRB will focus on optimizing CRM solutions to enhance efficiency, data integration, and user engagement. His leadership will support TRB’s commitment to innovation, one of the bank’s core values, by identifying and implementing cutting-edge technologies that drive sustainable business growth.
“I’m thrilled to join the TRB team and contribute to its forward-thinking IT initiatives,” said Gaines. “The opportunity to enhance CRM capabilities and improve customer experiences and solutions has driven my career thus far, and I look forward to delivering measurable advancements that support TRB’s long-term success.”
Gaines holds a Master of Business Administration from Belhaven University and a Bachelor of Science from the University of Southern Mississippi. His certifications include Agile, Scrum, and Six Sigma methodologies, positioning him as a key player in TRB’s digital transformation efforts.
He officially joined TRB on January 6.
