September 29, 2026
Noé Hinojosa Jr. Receives 2026 Hispanic Business Salute Award
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FDIC-Insured – Backed by the full faith and credit of the U.S. Government
FDIC-Insured – Backed by the full faith and credit of the U.S. Government
Texas Regional Bank (TRB) received two honors in the Independent Bankers Association of Texas’ 2026 Best of Community Banking Awards, earning the Gold Eagle Award for Community Service and the Silver Eagle Award for Marketing.
The annual awards recognize Texas community banks for programs and initiatives demonstrating leadership, innovation and service within their institutions and communities.
TRB received the Gold Eagle Award for 10,000 in 2025, an organization-wide initiative designed to formalize and expand employee volunteerism.
Championed by TRB President Brent Baldree, the initiative established a goal of 10,000 community involvement hours and introduced systematic tracking through Kadince, TRB’s community engagement platform.
By year-end, TRB employees across the state had logged 10,626 hours supporting 671 organizations. Community involvement has increased every year since TRB began systematic tracking in 2021.
TRB also directed $1.3 million in charitable contributions to 474 organizations during 2025.
Community involvement has always been part of who we are, but setting a measurable goal gave us a stronger framework for that commitment. The value was not simply reaching 10,000 hours. It gave us greater visibility, stronger accountability and a foundation we can continue to build on. – Brent Baldree
TRB received the Silver Eagle Award for Here Is Your Quarter Back, a Name, Image and Likeness campaign developed around University of Texas Rio Grande Valley (UTRGV) quarterback Eddie Lee Marburger during the university’s inaugural football season.
Marburger, a Mission native and former Sharyland High School standout, returned to the Rio Grande Valley to play for UTRGV after beginning his collegiate career at UTSA. His local connection became the foundation for three original commercials built around football, banking and understated humor.
The campaign generated nearly 600,000 social video views and over 37,000 engagements, with YouTube adding more than 100,000 views. It also received nomination for an ADDY Award from the local American Advertising Federation chapter.
This opportunity began with a strong local connection, but its effectiveness came from treating the partnership as a complete marketing strategy rather than a sponsorship placement. Eddie Lee’s story was relevant to this community, and our marketing team brought real creativity and discipline to the way we told it. – Jamie Brown-Rosas, Chief Community & Business Development Officer
The 2026 awards continue TRB’s record of recognition through IBAT’s Best of Community Banking program and highlight two distinct areas of the bank’s work: a more structured approach to community involvement and a locally grounded marketing strategy built for measurable reach.
Both awards were presented during the 52nd IBAT Annual Convention in San Antonio.
Formed in 1974, the Independent Bankers Association of Texas (IBAT) is the largest state community banking organization in the nation, representing nearly 5,000 banks and branches in more than 700 Texas communities. IBAT’s annual Best of Community Banking (BOCB) Awards, now in its 35th year, honor community banks for their innovation, creativity, and success in meeting specific community or internal needs. Each entry is recognized with a gold, silver, or bronze eagle across six categories: architectural design, bank culture, community service, financial literacy, marketing, and innovation.
All BOCB submissions can be viewed at www.ibat.org/ibat-awards/.
